Cristiano Ronaldo aka the soccer star with the amazing model looks, is the new face for Jacob & Co luxury watches. The soccer star will be in two ads- the 'Ghost' and 'SF 24' . “ I've been a customer and fan of the brand for a long time so it is a natural fit. I always used Jacob watches, even before I knew Jacob, on the set, I fell in love with the new Ghost watch. It’s a perfect fit for my lifestyle as I’m constantly traveling internationally,” he said. We have to admit the ads are not bad to look at!